Source One Environmental

Project Overview

Challenge

Source One Environmental specializes in environmental infrastructure rehabilitation solutions for municipal and residential applications worldwide. They are the exclusive distributor of a global "patented" pipe repair system that required targeted branding and marketing efforts to clearly identify the competitive difference. Traditional sales techniques have been successful based on in-person demonstration and thorough explanation of the systems features. Source One needed to be able to communicate their companies environmental solutions and more importantly effectively simplify the explanation of the patented PipePatch product both online and in print. This would allow them to impact a potential buyer more effectively by explaining "why" this solution is the best investment and more importantly provide them will all of the resources online for further sales support.

Solution

GNA Marketing Group defined, designed and executed a full website marketing and branding campaign that focused on infrastructure rehabilitation. This effort included designing a comprehensive website that would be used as an invisible sales tool as well as product knowledge and resource. Based on the target audience that would be visiting this website it was important to devise the navigation based on solution type and market for each point of reference. A comprehensive SEO marketing program was integrated into the website for top organic positioning throughout all top search engines. The website has become the primary source of sale inquiry and product education. Their sales staff use the website as their company presentation to further engage the customer of their full product line.

Services Provided

Brand Revitalization
Brand Repositioning
Marketing and Creative Strategy
Website Design and Development
Corporate Brochures
Sales Collateral
Digital Presentations
Website Marketing Strategy
SEO Marketing Strategy
Public Relations

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GNA Marketing Group | Detroit - Los Angeles