Brand Strategy and Target Marketing Firm
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Phoenix Polymer Compounding
Phoenix Polymer Compounding
In the tremendously competitive industry of polymer compounding credibility and image mean everything to buyers. Phoenix Polymer Compounding contracted GNA Marketing Group to define, design and develop a comprehensive brand identity, target marketing strategy and information driven website that would immediately set them apart from the competition.
The importance of having immediate access to product information was also a priority which as part of their website development the ability to download a PDF or view an html file was seamlessly integrated creating an unprecedented convenience for their customers.
In addition to the brand and marketing strategy development, GNA Marketing Group designed a target market direct mail program that was used for the purpose of introducing Phoenix Polymer Compounding to new prospective customers. The use of traditional sales letters or company brochures has deemed unsuccessful due to the volume of “junk” mail businesses receive. The effort had to be unique and eye-catching enough to ensure receipt and more importantly being opened.
Services Provided
- New Brand
- Marketing and Creative Strategy
- Direct Marketing
- Website Design and Development
- Public Relations
