GNA Marketing Group | Brand Strategy and Target Marketing

Jet Air Systems

www.jetairsystems.com

Challenge
Jet Air Systems is a full service private aviation provider that caters to the high net worth clientele for their luxury jet travel needs. They are known for their luxurious FBO destination in San Diego and their private jet charters that cover the west coast and international flights. They have struggled to expand their target audience outside of their primary service area based on having a “regional” presence and perceived limited service capabilities.

Result
GNA Marketing Group evaluated the current competitors their target audience had to choose from and what they offered that would pose limitations as to Jet Air Systems being selected as a national provider. From this analysis a revitalization of their image, marketing message and communications was defined and developed. Since the target audience they cater to are very elite and are not persuaded by “mass” marketing the marketing strategy put into action consisted of conveying the feeling and experience of flying with Jet Air Systems globally and how they cater to all your special needs.

Services Provided

• Brand Revitalization
• Corporate Identity Package
• Marketing and Creative Strategy
• Display Advertising Campaigns
• Corporate Brochures
• Sales Collateral
• Presentations
• Website Design and Development
• Public Relations