



Since 1993 IFC Loans has been one of the nation’s leading mortgage bankers and brokers. As part of their commitment to stay number one they have invested in enhancing their brand image and value as well as their marketing message to their customer base. Where most mortgage bankers and brokers are suffering due to unethical service offerings, IFC Loans saw the need to communicate their industry strength, recognition and quality product offerings that they have become known for.
GNA Marketing Group designed and developed a complete brand image and marketing strategy that further elevated their already well known image by focusing on IFC Loans only works with credit worthy customers. The marketing communications implemented consisted of product specific sales literature, real-time online application website, direct marketing campaign and personalized email notices.