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Project Overview

  • Brochure
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Challenge

Ford Rotunda Dealer Equipment Program is a national program endorsed by Ford Motor Company to their dealer base selling service and body shop repair equipment. This program provides dealers with recommended and approved equipment that Ford has tested to be effective when servicing their makes and models. Dealers have the option to purchase this equipment from local or other sources but have been educated through targeted manufacturer sales materials, product catalogs and website information that using Ford approved equipment will help them fix it right the first time. The challenge was keeping the Ford Rotunda program brand fresh in the dealer's mind when a regional representative was not present. Typical service centers are overwhelmed on a daily basis and do not have time to spend researching the best options. The Ford Rotunda program provides this peace of mind when making a decision.

Solution

GNA Marketing Group was contracted for a period of 10 years by Ford Motor Company to be their dedicated target marketing and catalog production firm. Our role was designing new program brand images and developing the marketing strategy and tools to effectively launch to the applicable market. GNA Marketing Group worked with all coordinated parties to develop the marketing and collateral tools for the dealer base in order to promote the program and applicable equipment as well as design and develop their 500 page annual equipment catalog. Our expertise and success in marketing the Ford Rotunda Equipment program for over 10 years lead to our exclusive relationship with GM, Toyota, Lexus, Jaguar, Saturn, Mercedes-Benz and Volvo to retain our expertise over the same time period.

Services Provided
  • Brand Identity Development
  • Marketing and Creative Strategy
  • Promotional Sales Collateral
  • Photography