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Esox Fishing Rods

Esox Fishing Rods

www.esoxfishingrods.com

Challenge
Esox Fishing Rods is a high quality musky and bass rod manufacturer that has been experiencing steady growth and demand since their inception. They have been able to control the growth within the perimeters but at the same time have experienced the perception of a small-time manufacturer. They were looking to attract larger retailers and a strong representative base nationwide which requires a stronger brand identity and a compelling marketing strategy.

Result
GNA Marketing Group revitalized their brand image and created an entire sales and marketing program that is used for the purpose of attracting new representation and retail interests. Their program included a full ecommerce website, merchandising hang tags, product sales literature, display advertising campaign and sales representative marketing materials.

Services Provided

  • Branding
  • Corporate Identity Package
  • Marketing and Creative Strategy
  • Display Advertising Campaigns
  • Sales Collateral
  • Website Design and Development
  • Photography