GNA Marketing Group | Brand Strategy and Target Marketing

Diva Limousine

www.DivaLimo.com

Challenge
Diva Limousine has been considered the “best kept secret” within the chauffeured ground transportation industry. They have maintained a focused effort on servicing the entertainment industry for the past 20 years and have realized that the level of luxury service they offer is also desired within other industry sectors. The challenge that Diva Limousine faced is their current brand image and marketing strategy focused only on the entertainment clientele. It did not have cross industry appeal nor did their marketing communications convince potential industry interests that they had the experience or service offering that was expected by these other industries.

Result
GNA Marketing Group carefully assessed all aspects of Diva Limousines business model and began by defining and developing a transitional image and marketing strategy that would communicate the highest level of luxury service to other industry market sectors that required “niche” luxury chauffeured ground transportation. This strategy separated Diva Limousine from the major competitors who were actively servicing these other market sectors by focusing on the CEO/Executive level transportation needs.

Services Provided

• Brand Revitalization
• Corporate Identity Package
• Marketing and Creative Strategy
• Display Advertising Campaigns
• Direct Marketing
• Corporate Brochures
• Sales Collateral
• Newsletters
• Trade Show Exhibit Design and Graphics
• Website Design and Development
• Digital Presentations
• Public Relations
• Photography
• Search Engine Optimization
• Trade Show Campaigns