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Celestian Water

Celestian Water | The Salt-Free, Iron and Hard Water Conditioner

Project Overview

Challenge

Celestian Water was granted regional territory distribution for a newly introduced “Salt-Free” water conditioning system that was not strategically branded for the consumer market and did not communicate the systems competitive difference from salt-based systems. The company lacked in conveying a strong corporate brand image and did not have effective sales material to engage an interested customer to consider this innovate technology.

Solution

GNA Marketing Group compiled competitive research of the traditional salt-based systems and their corporate brand strategies to understand their strengths and weaknesses in this highly competitive industry. It was determined that since the salt-free systems were more expensive than the traditional salt-based systems it was essential to design a strong “nationally” perceived brand image along with a “reasons why” marketing strategy to clearly depict the health benefits first followed by simplicity of use.

The brand and marketing strategy was integrated into a regional display advertising campaign and sales team marketing collateral.

Services Provided
  • Brand Identity Strategy
  • Corporate Identity Package
  • Marketing and Creative Strategy
  • Display Advertising Campaigns
  • Sales Collateral
  • Tradeshow Exhibit Graphics
  • Public Relations