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Atwood LawnCare

Atwood LawnCare

atwood.gnamx.net

Atwood LawnCare has been in the lawn care industry since 1970. They are currently one of the larger independent lawn cares services in Metro-Detroit serving over 8,000 customers. To be positioned as a leading lawn care provider, it was important to develop a stronger brand image and marketing strategy that communicated to their upscale target market; they expect to receive high quality services and professional attention based on the investment they are making.

GNA Marketing Group was retained as agency of record to define, develop, design and execute a complete brand and marketing strategy, as well as provide marketing communications their sales personnel would use interactively since the main method of customer contact is their sales/application staff. These people develop an ongoing relationship with customers and ensure results meet or exceed their satisfaction.

The marketing communications developed were based on educating the customer to the benefits Atwood LawnCare services provide and to up sell from the original application program. In addition, a comprehensive website was developed to further support the education aspect of the services but also to allow customers to ask questions about their lawn, find answers through a compiled knowledge base, and allow customers to pay online for their services and request an estimate.

Services Provided

  • Revitalize Existing Brand Image
  • Corporate Identity Package
  • Marketing and Creative Strategy
  • Display Advertising Campaigns
  • Direct Marketing
  • Newsletters
  • Website Design and Development
  • Public Relations