Brand Strategy and Target Marketing Firm
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AAA Pharmaceutical
AAA Pharmaceutical
Challenge
AAA Pharmaceutical, Inc. manufactures, packages, and distributes for store brand and national brand customers OTC formulations in solid dose forms. They have been servicing the independent and small retail chains successfully for the past 20 years based on referral business. Since the industry for “generic” solid dosage manufacturing is extremely competitive, AAA Pharmaceutical found their niche in providing better service and higher quality product by focusing on the smaller market segments. They continued to add product lines and expand their capabilities which lead to making their name known and marketing their unique difference.
Result
GNA Marketing Group defined and designed a complete brand identity and target marketing strategy to highlight their vast experience, unique difference and their ability to service any size customer. In the pharmaceutical industry it is essential to convey credibility, reliability, cost consciousness and quality control which is what our strategy was based on and to competitively position and have prospect customers take notice.
Services Provided
- Brand Revitalization
- Corporate Identity Package
- Marketing and Creative Strategy
- Corporate Brochures
- Product Literature
- Trade Show Exhibit Design and Graphics
- Website Design and Development
- Public Relations
- Photography
