Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.
Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.
There are proven methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client. If you haven't taken time to plan or integrate an Internet Marketing Strategy you have made a costly mistake that could be draining to your business and costing you customers.