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Disciplines

To effectively build your marketing foundation the following disciplines are followed:

  • Situation Analysis - Understand the competition and how your company compares
  • Target Market & Segmentation - Identify the target market and the various segments that you service
  • Marketing Goals - Define and clarify your marketing goals for the year
  • Positioning, Differentiation & Messages - Develop positioning to separate your company's offerings from the competition
  • Marketing Strategy- Develop the marketing mix for each target segment at the strategic level
  • Brand Image & Identity - Determine your ideal brand identity and discuss the type of image you want to project
  • Marketing Communication Tools - Identify the tools needed to fulfill the call to action of the different marketing activities