GNA Marketing Group
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Full Service Branding Strategy, Marketing Communications, Website Development and Social Media Firm
1.866.398.9046 TOLL FREE3 Step Process
STEP 1: DISCOVERY
This critical first step is where your company and GNA Marketing Group work together to discover exactly what your current business situation is, your short and long term goals and unique business needs are. The accuracy of the information provided by the executive level, key management and customer feedback is vital to developing a strategic marketing plan. Key deliverables from the Discovery Phase include the analysis that serves to summarize our findings and synthesize them into your company’s unique competitive difference. Defining your unique competitive difference is essential in developing a strong corporate positioning of your brand and will be used in the strategy development that will be the blueprint for all future internal and external communications.
STEP 2: BRANDING AND MARKETING STRATEGY DEVELOPMENT
The brand strategy development phase uses your unique competitive difference to assist in translating your brand both visually and verbally. It helps you achieve brand recognition so that your organization stands out from the competition. It ensures that your company will develop a strong, reliable image that will help increase sales and build customer loyalty. The marketing strategy development phase helps decide which advertising venues are best to promote and sell your brand. We look at the challenges facing your brand, your target audience and your sales objectives and recommend strategies that will position your product or service in the right way, to the right people, at the right time.
STEP 3: CREATIVE DEVELOPMENT
Once the brand and marketing strategy is approved, creative development begins for the sales tools needed to support the marketing initiatives and goals. The tools that are developed are based on what is the most effective means of communicating the message to the target audience.
Company Website Redesign
All photography and video has been shot, layouts and wire frames have been client approved and now we’re building the site. Epic Equipment and Engineering located in Shelby, Michigan is entering the final stages of their Website Revitalization. Not only will visitors be able to see clear photographs of their equipment designs, but see them in action with QuickTime videos.
Diva Limousine Launches "Green" Brand Image
Diva Limousine has invested in becoming a leader in environmental responsibility by becoming a member of Green Ride Global and an official partner of the EPA Climate Leaders program. To fully integrate their new position in this industry they have developed a Diva brand "Green" image to compliment their strongly recognized brand and marketing strategy.
Fernco Launches Global Website
Fernco Inc. a global manufacturer of high performance flexible couplings and innovative plumbing and drainage solutions launches their expansive B2B website that features extensive user functionality, visitor interaction, product information, and the ease to upload and download all marketing and sales materials via secure customer log-in area.
